It does not matter what you do and the type of your business or services, because having an online presence is something that you have to do, one way or another.
The same thing goes for individual art forms because nowadays, you will have numerous ways to promote music, to reach a wide audience from all across the globe without leaving your home.
You will need an appropriate website, social media, streaming platforms where other people can listen to your samples, and all of them will help you increase the brand awareness so that you can gain more listeners and followers in overall.
The idea of music is to create music, but marketing is a form that will allow you to reach your listeners, and without it, your music will be unheard of.
In here, we wish to help you understand how to combine your artistry with search engine optimization.
What Is SEO?
It is crucial for us to start from the beginning by saying that SEO, or search engine optimization, is a form of marketing methods and techniques that will help you increase quality and quantity of your website traffic from organic search results.
Even though it sounds great, you should know that organic search results represent the idea that visitors will browse by searching a specific term that you already implemented inside your content so that they can get to it in a matter of moments.
It will help you attract visitors from all over the world that is interested in your product or something about it. Click here if you wish to learn more on search engine optimization.
Owning your artist name or band in SERP, so that people when they are searching about you or the music you play, as well as genre, can see upcoming dates, streaming platforms for song samples and about you.
If you wish to master and understand this particular marketing strategy, you should stay with us to see the basic things about it:
- Set Up Tracking and Analytics
The first thing that you should do when it comes to SEO is to find appropriate firmware and tools that will help you track your progress, strategy and marketing campaign in overall.
One of the best platforms that most marketers use is Google Analytics because it will provide you with the ability to see how much your site traffic is coming and from which channel it gets to it.
You can also check the time users spend to your website and bounce rates, which are essential considerations to search engine crawlers that will rank your website. You can also isolate specific pages on your sites so that you can see their efficiency as well.
Therefore, when you announce a tour, you can isolate a particular page that will present to people more information, and you can check demographic and location data throughout this specific tool.
Search Console is another vital tool that you should use as an artist who wishes to promote himself/herself by using search engine optimization methods. It will show what pages of your website are indexed as well as potential errors that crawlers found and that you should revise.
Check this link: https://www.wikihow.com/Measure-SEO-Improvements if you wish to read more on how to improve your SEO.
- Factors For Ranking
If you have a website, the idea is to make sure that people hear your music through it and to learn more about your tours, merchandise and additional things that you wish to promote. You should think about these rankings factors before you implement appropriate SEO techniques:
In today’s world, it is important to have unique and relevant content on your website so that search engines could treat your site as the consistent and informative place worthy for visitor’s engagement.
Since Google’s algorithm will try to understand what your website is about, you should use content to help it through.
Therefore, you should regularly update your content and implement a news bar as well as a blog where you can talk about new songs, album, and upload videos from tours and recording sessions, which will bring more people together and engage them much better than before.
You can embed YouTube videos since this is one of the most prominent search engine as well owned by Google, so implementation will only increase your authority, which will ultimately affect your ranking score.