Importance of SEO in 2019: Trends that can Make Big Changes in Digital Marketing

We are days into the new year, and because of that, a lot of Search Engine Optimization experts are locking in their digital goals and strategies for next year. The question of how business and website owners always ask important SEO in every business.

How Search Engine Optimization Optimization can help them achieve their goals. It helps them decide whether to invest in it or not, in the coming years. The answer to that question is a resounding “YES, more than last year.” When given proper attention, organic channels can be a good weapon for your digital marketing.

If you want to know more about SEO, you can visit https://en.wikipedia.org/wiki/Search_engine_optimization for more information.

A lot of business realizes its real potential. As SEO becomes more known to companies, the more they will decide that it is beneficial for their companies to invest in it, year after year. It will increase the importance of SEO in 2019, as well as legitimizing it as an excellent tool to drive ROI to their websites or businesses.

Every year we’re seen search engines like Google improve their algorithm and push website owners to the brink of insanity. This year Google will continue to push the limits of SEO to new directions that previously do not have anything to do with Search Engine Optimization.

How Important SEO in 2019?

It will be more important compared to last year. SEO or Search Engine Optimization is a marketing strategy that continues to evolve, innovate and grow. More importantly, SEO continues to influence and invade other platform or channels.

What these experts need to know year after year is that, the factor used are the driving force behind its innovation and growth. Each of these factors is different from each other. However, knowing these factors is equally important as executing your strategy throughout the year.

SEO and web developing websites that offer digital marketing services like kttp.com, are trying to decode how the Google algorithm works, and how they can use it to their advantage. Below are some of the trends behind the reason why SEO will be important in 2019.

Google prefers quality over quantity

For the past several years, Google has made many algorithm updates. While most experts believe that these updates are not that significant in your day to day digital marketing, how Google refers to these updates is worth taking note. Every update made by Google is a quality update.

They have been pushing for this idea since 2016. As of the moment, we do not see any named algorithm updates like Panda and Penguin, but instead, Google is pushing for “quality over quantity” message every few weeks. It impacts how digital marketing is done because instead of focusing on your website as a whole, you need to focus on a specific aspect of your site to rank higher.

You need to take this message seriously because it will just grow stronger throughout 2019 and beyond. SEO experts who continue to look for reasons why the shift in the algorithm caused an increase or decrease in their site’s traffic are missing the point and wasting significant time, time that they should spend on making their website better.

Search Engine Optimization is becoming an important factor in digital marketing every year. People who spend time in increasing their site’s quality, as well as experience, will greatly benefit from this.

Click here if you want to know Google algorithm cheat sheet.

Focus on More Experience-Centric Web

Next year, we are going to see the start of something big regarding digital marketing. We will see more emphasis on experience-centric web, and search engine like Google is at the forefront of this revolution. As user trends toward a more informative and immersive web, a lot of companies are embracing new technologies like AMP and PWAs, to provide experience.

For many years, the idea that most users have the attention span of a 5-year old child has been declining, and most companies already accepted it; thus, contents like videos have become much shorter and been broken up into small pieces. Because of this, materials have become a lot shallower for online users.

Interestingly enough, we started to see this trend in 2017 and started to demand more education and information before being rewarded with a conversion. Most of it can be attributed to the more cost-conscious consumers who are more protective when it comes to their money spending and wants to feel more connected to the products and brands they want to buy.

With that in mind, the best way to connect with your consumers effectively is to create a web experience the can attract them to immerse in your brand or your product.

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How to Spot Inexperience or Fake SEO Experts

SEO or Search Engine Optimization can be challenging for many companies and businesses. Even if you employ SEO professionals or agencies, who have experience in doing Search Engine Optimization campaigns, search engines like Google, regularly change their algorithm and keeping everyone in the dark about the factors that can affect site rankings.

So, before you search for the best SEO company online, you need to make sure you know everything about SEO, to avoid being duped by fraudulent Search Engine Optimization “experts.” Here are some common lies you have to watch out for.

“I know search engine algorithms”

The only people that know how the Google algorithm works are the people working at Google, their programmers to be specific. Google has at least a hundred ranking factors when talking about Search Engine Optimization, and there is no way one person can know or master every last one of them (maybe, just maybe, programmers from Google knows them all. That’s their job, after all).

Google always gives tips here and there, but it is up to Search Engine Optimization professionals to figure out the rest by researching what affects site ranking, and of course, you need to do trial and error to know which one is effective and which one is not.

Also, you need to remember that Google is always adjusting and updating their algorithm, so you always to check whether the techniques you have learned is still useful in making your site get a higher ranking. Google’s RankBrain, their new ranking factor AI or artificial intelligence, that was implemented last year.

People didn’t know that the AI was already in effect a few months before they told the public about it. Search Engine Optimization professionals did not have a clue about it, and it is now considered as one of the top-ranking factors of Google.

“I can help any business or industry rank higher in search engines.”

Understanding what the consumer’s intent is one of the essential characteristics of a successful and effective Search Engine Optimization campaign. It will vary from industry to industry. An effective Search Engine Optimization campaign should have a good insight into your niche as well as what your viewer’s needs if the professionals you hire are going to help your website rank for the most relevant search terms.

Unless you can spend a lot of money for a Search Engine Optimization campaign, a successful SEO professional needs to identify long tail keywords are most active and focus on them. Finding these keywords requires industry experience, knowledge, and luck.

“Search Engine Optimization is all you need”

Search Engine Optimization is what most website owners should take advantage of if you want to have a successful business. In today’s digital age, it is one of the most effective ways to attract customers and reach out to them. Most successful companies and businesses use a combination of channels like content marketing, advertising, and social media marketing.

Research shows that these three works perfectly well when used in a Search Engine Optimization campaign together. For example, creating quality and unique content is an excellent way to improve Search Engine Optimization.

SEO professionals who use PPC or pay-per-click advertisements can use the date they gathered using keyword research, to inform their Search Engine Optimization efforts as well as see if their CTR or click-through-rates are getting a lift in organic searches.

(Want to know more about PPC? Visit https://en.wikipedia.org/wiki/Pay-per-click.)

“More links, higher rank.”

Google has been penalizing websites that use unnatural linking methods, but let’s face it, backlinks are still a big thing when it comes to Search Engine Optimization. But today, Google is keeping a close eye on what links are being pointed at your site.

If you are working with a Search Engine Optimization professional, make sure that they understand that you need to garner high quality, legitimate and high authority backlinks. You need to ask for specifics about how they will do link building.

Those SEO professionals who still think that “the more link you create, the better” could end up hurting your business or your website that help you achieve good search engine rankings. You need to stay away from “experts” who don’t know how the latest Google algorithm works.

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Ecom Success Academy Review: A Look into E-Commerce and Technology

The last five years was the biggest in the history of internet marketing and e-commerce business. Not only people are starting to be very interested in participating, but e-commerce also recorded the highest recorded sales in the past decade. According to eMarketer, China recorded the highest sales in 2016, with $900 billion all from e-commerce stores, online or offline.

The United States comes in second with over $423 billion in sales. If you combine every e-commerce sales revenue all over the world, it will amount to almost $2 trillion in 2016. It will only grow as technology improves every year. Thanks to the improvement on the internet, or the technology in general, e-commerce is becoming one of the fastest growing industry in the world today.

Far from what it was ten years ago, the internet is turning e-commerce as the pinnacle of modern-day marketing and retailing. The big question is, “How does technology help the e-commerce industry?” There are courses you can find on the internet like ecom success academy review, where you can learn about internet marketing, sourcing products, and using social media in e-commerce.

Redefining the consumer’s shopping experience

E-commerce’s biggest competitor is the traditional retail outlet. When it comes to the shopping experience, walking into a retail store and talking with the sales person is still two steps ahead over e-commerce, but not for long. The advancement of virtual and augmented technologies has given e-commerce vendors a platform to sell their products in impressive details that you can compare with real-life experience.

The prospect for e-commerce is very high. The year 2016 has been perfect for the industry; we saw Shopify and eBay together with Myer, debut virtual reality option. Shopify released their virtual reality application, and eBay created a full virtual reality store. Beyond internet marketing, virtual reality and augmented reality integration can let the user visualize themselves using the product sold on an e-commerce store, and provide a unique way to engage with their customers.

(To know more about Shopify and eBay merger, visit https://techcrunch.com/2017/07/13/shopify-adding-ebay-as-a-sales-channel-for-merchants.)

Making selling as enjoyable and comfortable as buying

The traditional value of e-commerce in the industry always has been the shopping experience from the customer or the buyer’s point of view. Not only that, aside from promoting the buyers, technology is to give the seller an advantage. Easy access to faster communication, logistic processing, transfer of information and online networking enabled for remote orchestration of different e-commerce platforms.

Product sellers don’t need to micromanage all the aspects of e-commerce business. The seller can also possess a much bigger start-up capital associated with the industry in the past. You can reduce micromanaging in e-commerce by putting workflow pipelines and expanding all the communication avenues. It is much easier to communicate with the possible buyer. It is the reason why drop shipping models in e-commerce have garnered a lot of following and starting to get successful.

For the heavyweight in the industry like Amazon, eBay or Alibaba, it is a case of advancement in robotics and android. Amazon has deployed its Kiva robots to their selected warehouses. According to the Deutsche Bank, the move by Amazon created savings of at least $20 million. The bank predicts that Amazon can save at least $800 million if they increase the deployment of their Kiva robots in all of their warehouses.

Easy Payment Processing

If there’s something that makes e-commerce very enticing to the consumers is the issue if of processing payments by the buyers. It is either too expensive or too hard to incorporate a payment system, capable of processing all the orders all over the world. However, for the past few years, the creation and adaptation of alternative payment systems like electronic wallet or e-wallet and gift cards have made everything very easy.

( Click here to know more about different kinds of payment processing or method. )

With the entry of other payment solutions like crypto-currencies, we might see the elimination of e-commerce’s payment limitations. The ability to pay through certain blockchains will eliminate the middlemen, allowing businesses and customers alike to have more control with their business. They can use these technologies to bill the buyers directly, making the payment process more accessible and more efficient, expediting the time it takes for the seller to receive the payment from the buyer.

 

E-commerce has come a long way since it started in the late 70’s. During that time, e-commerce is an almost nonexistent business model. But today, it is one of the most frequent business practices used in this modern era. Because of advanced technology like virtual reality, augmented reality, biometrics, and artificial intelligence, e-commerce will only continue to thrive, grow and improve.

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Benefits of Digital Transformation That You Can Use With Yext Alternatives

Nowadays, digital transformation has become anessential strategic part for many businesses all across the globe. You should have in mind that it is evident that most companies that operate in global industrial markets will need a transformation to reduce the hassle.

For these organizations, the transformation is not only about technology; it is about evolving and changing business practices that were efficient in the previous century, by creating advantage and innovation so that you can survive in the economy that functions through digital data.

Apart from standard software, it is best to check top alternatives to Yext so that you can determine which one is the best for your specific needs.

The main idea of your business is to increase profitability, customer satisfaction, security, environmental stewardship,and operational efficiency so that you can digitally transform your business much faster than your competitors can.

You can easily use it to create new business models so that you can achieve margin-boosting optimization, mainly if your company is focusing on and counting on data. Therefore, the most important advantages that you will get with this digital transformation are

  • You will increase the profitabilityof new market segments and opportunities by using direct channels, which is a much more convenient solution than before.
  • You will be able to optimize your assets through highly automatedmanagement of resources, infrastructure,and
  • You will increase the satisfaction as well as retention by engaging customers with services and products so that you can find them when they need them. If you want to learn more about digital transformation, you should click here.
  • You will have operational responsiveness and flexibility that will improve the speed, agility,and accuracy of your decision-making.
  • You can protect your physical equipment sales by adding aftermarket values to your existing customers and clients.

Data Is the Key,but It Is Everywhere

When it comes to digital transformation, you can rest assured because there is no way to achieve a lack of data. Since large industrial companies have a long history of collecting data both manually and through different systems, due to emerging of the latest technology, you do not have to keep them in basements or silos.

You will be able to digitalize your data so that you can access it anywhere and anytime without any additional hassle. It does not matter if you use interconnected devices, equipment,and systems, because this particular software will generate all data and collect it in real-time.

Check this website: https://searchcio.techtarget.com/definition/digital-transformation to learn more about digital transformation and its history.

Even though this is a common thing, many industrial companies are struggling to implement digital transformation due to the complexity, volume,and speed of the data. Since the overwhelming ideas, the value will be limited, delayed and some companies will not realize it at all.

In some areas, pilot projects that feature data will resemble traditional application upgrades, while it will take years to digitalize everything per your convenience and preferences.

These struggles are common due to a combination of data and the company’s assumptions that feature analytics engines, algorithms,and data lakes. However, this is the rare case, and you will be able to enjoy because by digitalizing your data, you will reduce storage space, and you will be able to access it wherever you are with a few clicks.

Knowledge Is Important For Data

The most vital competency is human expertise, but in most cases, people neglect it during the digital transformation. Have in mind that human knowledge will increase the value of your data and at the same time, it will ensure that everything goes smoothly, promptly and continually.

It will do it by determining what each data means by answering on simple questions such as: how, when, where and why. In overall, human expertise will optimize the value of transformation, which will ultimately ensure the speed and accuracy of the execution.

By creating an essential context, you will be able to enable companies so that you can increase the insight to achieve process efficiency, performance, profitability,and safety. However, this particular factor is in most cases hidden and locked up since the knowledge is stranded, so you will be able to use it again with digital transformation.

Tribal Knowledge Will Confound

When we analyze thing that happened decades ago,andif youapply that knowledge in this particular moment, most industries would profit from it. New training, technologies,andeducational methods, as well as work tools and system, have been used with the idea to capture and transfer best practices and tribal knowledge from individuals to organizations.

Since the numerous internal initiatives have died on the vine after being funded, which means that most industries are trying to find the idea of tribal knowledge so that they can improve? However, when you catch yourself between the principle of the perceived prospect of compromising job security and organizational expertise, you will struggle to progress.

The best way to see what tribal knowledge is by clicking here.

Today, we have numerous experienced individuals that will provide you wide array of subject matter expertise in large organizations, and they are reaching old and retirement age. That is the main reason why industry and businesses are losing the collective knowledge and experience, which reduces their ability to compete in these markets.

This Knowledge Exists In Digital Transformation

Apart from dealing with tribal knowledge and its challenges that will stand the test of time, most companies nowadays have a history of leaving actionable information in their sources and data. This trend will continue even though we have unlimited access to the data.

If you want to learn how knowledge goes hand-in-hand with data transformation, you should check this link: https://www.researchgate.net/figure/The-proposed-knowledge-transformation-model_fig2_256483443.

Since knowledge remains trapped in these sources, it will continue down there and rarely used, which means that it represents a passive knowledge base when compared with other types of knowledge in digital transformation.

Most companies will mix these data in unstructured and structured formats that include audio, photographs, paper-based work orders, spreadsheets, reports, emails, streaming videos, maintenance logs, industry-specific standards, confidence rating and many more.

At the very end, it is important to notice that data is everywhere, but the knowledge is hidden, and if you cannot access, identify, share or contextualize this expertise, which is their intellectual property, they will have limited digital transformation.

 

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