SEO Guide for Musicians: How to Market Your Music?

 

It does not matter what you do and the type of your business or services, because having an online presence is something that you have to do, one way or another.

The same thing goes for individual art forms because nowadays, you will have numerous ways to promote music, to reach a wide audience from all across the globe without leaving your home.

You will need an appropriate website, social media, streaming platforms where other people can listen to your samples, and all of them will help you increase the brand awareness so that you can gain more listeners and followers in overall.

The idea of music is to create music, but marketing is a form that will allow you to reach your listeners, and without it, your music will be unheard of.

In here, we wish to help you understand how to combine your artistry with search engine optimization.

What Is SEO?

It is crucial for us to start from the beginning by saying that SEO, or search engine optimization, is a form of marketing methods and techniques that will help you increase quality and quantity of your website traffic from organic search results.

Even though it sounds great, you should know that organic search results represent the idea that visitors will browse by searching a specific term that you already implemented inside your content so that they can get to it in a matter of moments.

It will help you attract visitors from all over the world that is interested in your product or something about it. Click here if you wish to learn more on search engine optimization.

Owning your artist name or band in SERP, so that people when they are searching about you or the music you play, as well as genre, can see upcoming dates, streaming platforms for song samples and about you.

If you wish to master and understand this particular marketing strategy, you should stay with us to see the basic things about it:

  1. Set Up Tracking and Analytics

The first thing that you should do when it comes to SEO is to find appropriate firmware and tools that will help you track your progress, strategy and marketing campaign in overall.

One of the best platforms that most marketers use is Google Analytics because it will provide you with the ability to see how much your site traffic is coming and from which channel it gets to it.

You can also check the time users spend to your website and bounce rates, which are essential considerations to search engine crawlers that will rank your website. You can also isolate specific pages on your sites so that you can see their efficiency as well.

Therefore, when you announce a tour, you can isolate a particular page that will present to people more information, and you can check demographic and location data throughout this specific tool.

Search Console is another vital tool that you should use as an artist who wishes to promote himself/herself by using search engine optimization methods. It will show what pages of your website are indexed as well as potential errors that crawlers found and that you should revise.

Check this link: https://www.wikihow.com/Measure-SEO-Improvements if you wish to read more on how to improve your SEO.

  1. Factors For Ranking

If you have a website, the idea is to make sure that people hear your music through it and to learn more about your tours, merchandise and additional things that you wish to promote. You should think about these rankings factors before you implement appropriate SEO techniques:

Content

In today’s world, it is important to have unique and relevant content on your website so that search engines could treat your site as the consistent and informative place worthy for visitor’s engagement.

Since Google’s algorithm will try to understand what your website is about, you should use content to help it through.

Therefore, you should regularly update your content and implement a news bar as well as a blog where you can talk about new songs, album, and upload videos from tours and recording sessions, which will bring more people together and engage them much better than before.

You can embed YouTube videos since this is one of the most prominent search engine as well owned by Google, so implementation will only increase your authority, which will ultimately affect your ranking score.

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Importance of SEO in 2019: Trends that can Make Big Changes in Digital Marketing

We are days into the new year, and because of that, a lot of Search Engine Optimization experts are locking in their digital goals and strategies for next year. The question of how business and website owners always ask important SEO in every business.

How Search Engine Optimization Optimization can help them achieve their goals. It helps them decide whether to invest in it or not, in the coming years. The answer to that question is a resounding “YES, more than last year.” When given proper attention, organic channels can be a good weapon for your digital marketing.

If you want to know more about SEO, you can visit https://en.wikipedia.org/wiki/Search_engine_optimization for more information.

A lot of business realizes its real potential. As SEO becomes more known to companies, the more they will decide that it is beneficial for their companies to invest in it, year after year. It will increase the importance of SEO in 2019, as well as legitimizing it as an excellent tool to drive ROI to their websites or businesses.

Every year we’re seen search engines like Google improve their algorithm and push website owners to the brink of insanity. This year Google will continue to push the limits of SEO to new directions that previously do not have anything to do with Search Engine Optimization.

How Important SEO in 2019?

It will be more important compared to last year. SEO or Search Engine Optimization is a marketing strategy that continues to evolve, innovate and grow. More importantly, SEO continues to influence and invade other platform or channels.

What these experts need to know year after year is that, the factor used are the driving force behind its innovation and growth. Each of these factors is different from each other. However, knowing these factors is equally important as executing your strategy throughout the year.

SEO and web developing websites that offer digital marketing services like kttp.com, are trying to decode how the Google algorithm works, and how they can use it to their advantage. Below are some of the trends behind the reason why SEO will be important in 2019.

Google prefers quality over quantity

For the past several years, Google has made many algorithm updates. While most experts believe that these updates are not that significant in your day to day digital marketing, how Google refers to these updates is worth taking note. Every update made by Google is a quality update.

They have been pushing for this idea since 2016. As of the moment, we do not see any named algorithm updates like Panda and Penguin, but instead, Google is pushing for “quality over quantity” message every few weeks. It impacts how digital marketing is done because instead of focusing on your website as a whole, you need to focus on a specific aspect of your site to rank higher.

You need to take this message seriously because it will just grow stronger throughout 2019 and beyond. SEO experts who continue to look for reasons why the shift in the algorithm caused an increase or decrease in their site’s traffic are missing the point and wasting significant time, time that they should spend on making their website better.

Search Engine Optimization is becoming an important factor in digital marketing every year. People who spend time in increasing their site’s quality, as well as experience, will greatly benefit from this.

Click here if you want to know Google algorithm cheat sheet.

Focus on More Experience-Centric Web

Next year, we are going to see the start of something big regarding digital marketing. We will see more emphasis on experience-centric web, and search engine like Google is at the forefront of this revolution. As user trends toward a more informative and immersive web, a lot of companies are embracing new technologies like AMP and PWAs, to provide experience.

For many years, the idea that most users have the attention span of a 5-year old child has been declining, and most companies already accepted it; thus, contents like videos have become much shorter and been broken up into small pieces. Because of this, materials have become a lot shallower for online users.

Interestingly enough, we started to see this trend in 2017 and started to demand more education and information before being rewarded with a conversion. Most of it can be attributed to the more cost-conscious consumers who are more protective when it comes to their money spending and wants to feel more connected to the products and brands they want to buy.

With that in mind, the best way to connect with your consumers effectively is to create a web experience the can attract them to immerse in your brand or your product.

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How to Spot Inexperience or Fake SEO Experts

SEO or Search Engine Optimization can be challenging for many companies and businesses. Even if you employ SEO professionals or agencies, who have experience in doing Search Engine Optimization campaigns, search engines like Google, regularly change their algorithm and keeping everyone in the dark about the factors that can affect site rankings.

So, before you search for the best SEO company online, you need to make sure you know everything about SEO, to avoid being duped by fraudulent Search Engine Optimization “experts.” Here are some common lies you have to watch out for.

“I know search engine algorithms”

The only people that know how the Google algorithm works are the people working at Google, their programmers to be specific. Google has at least a hundred ranking factors when talking about Search Engine Optimization, and there is no way one person can know or master every last one of them (maybe, just maybe, programmers from Google knows them all. That’s their job, after all).

Google always gives tips here and there, but it is up to Search Engine Optimization professionals to figure out the rest by researching what affects site ranking, and of course, you need to do trial and error to know which one is effective and which one is not.

Also, you need to remember that Google is always adjusting and updating their algorithm, so you always to check whether the techniques you have learned is still useful in making your site get a higher ranking. Google’s RankBrain, their new ranking factor AI or artificial intelligence, that was implemented last year.

People didn’t know that the AI was already in effect a few months before they told the public about it. Search Engine Optimization professionals did not have a clue about it, and it is now considered as one of the top-ranking factors of Google.

“I can help any business or industry rank higher in search engines.”

Understanding what the consumer’s intent is one of the essential characteristics of a successful and effective Search Engine Optimization campaign. It will vary from industry to industry. An effective Search Engine Optimization campaign should have a good insight into your niche as well as what your viewer’s needs if the professionals you hire are going to help your website rank for the most relevant search terms.

Unless you can spend a lot of money for a Search Engine Optimization campaign, a successful SEO professional needs to identify long tail keywords are most active and focus on them. Finding these keywords requires industry experience, knowledge, and luck.

“Search Engine Optimization is all you need”

Search Engine Optimization is what most website owners should take advantage of if you want to have a successful business. In today’s digital age, it is one of the most effective ways to attract customers and reach out to them. Most successful companies and businesses use a combination of channels like content marketing, advertising, and social media marketing.

Research shows that these three works perfectly well when used in a Search Engine Optimization campaign together. For example, creating quality and unique content is an excellent way to improve Search Engine Optimization.

SEO professionals who use PPC or pay-per-click advertisements can use the date they gathered using keyword research, to inform their Search Engine Optimization efforts as well as see if their CTR or click-through-rates are getting a lift in organic searches.

(Want to know more about PPC? Visit https://en.wikipedia.org/wiki/Pay-per-click.)

“More links, higher rank.”

Google has been penalizing websites that use unnatural linking methods, but let’s face it, backlinks are still a big thing when it comes to Search Engine Optimization. But today, Google is keeping a close eye on what links are being pointed at your site.

If you are working with a Search Engine Optimization professional, make sure that they understand that you need to garner high quality, legitimate and high authority backlinks. You need to ask for specifics about how they will do link building.

Those SEO professionals who still think that “the more link you create, the better” could end up hurting your business or your website that help you achieve good search engine rankings. You need to stay away from “experts” who don’t know how the latest Google algorithm works.

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Ecom Success Academy Review: A Look into E-Commerce and Technology

The last five years was the biggest in the history of internet marketing and e-commerce business. Not only people are starting to be very interested in participating, but e-commerce also recorded the highest recorded sales in the past decade. According to eMarketer, China recorded the highest sales in 2016, with $900 billion all from e-commerce stores, online or offline.

The United States comes in second with over $423 billion in sales. If you combine every e-commerce sales revenue all over the world, it will amount to almost $2 trillion in 2016. It will only grow as technology improves every year. Thanks to the improvement on the internet, or the technology in general, e-commerce is becoming one of the fastest growing industry in the world today.

Far from what it was ten years ago, the internet is turning e-commerce as the pinnacle of modern-day marketing and retailing. The big question is, “How does technology help the e-commerce industry?” There are courses you can find on the internet like ecom success academy review, where you can learn about internet marketing, sourcing products, and using social media in e-commerce.

Redefining the consumer’s shopping experience

E-commerce’s biggest competitor is the traditional retail outlet. When it comes to the shopping experience, walking into a retail store and talking with the sales person is still two steps ahead over e-commerce, but not for long. The advancement of virtual and augmented technologies has given e-commerce vendors a platform to sell their products in impressive details that you can compare with real-life experience.

The prospect for e-commerce is very high. The year 2016 has been perfect for the industry; we saw Shopify and eBay together with Myer, debut virtual reality option. Shopify released their virtual reality application, and eBay created a full virtual reality store. Beyond internet marketing, virtual reality and augmented reality integration can let the user visualize themselves using the product sold on an e-commerce store, and provide a unique way to engage with their customers.

(To know more about Shopify and eBay merger, visit https://techcrunch.com/2017/07/13/shopify-adding-ebay-as-a-sales-channel-for-merchants.)

Making selling as enjoyable and comfortable as buying

The traditional value of e-commerce in the industry always has been the shopping experience from the customer or the buyer’s point of view. Not only that, aside from promoting the buyers, technology is to give the seller an advantage. Easy access to faster communication, logistic processing, transfer of information and online networking enabled for remote orchestration of different e-commerce platforms.

Product sellers don’t need to micromanage all the aspects of e-commerce business. The seller can also possess a much bigger start-up capital associated with the industry in the past. You can reduce micromanaging in e-commerce by putting workflow pipelines and expanding all the communication avenues. It is much easier to communicate with the possible buyer. It is the reason why drop shipping models in e-commerce have garnered a lot of following and starting to get successful.

For the heavyweight in the industry like Amazon, eBay or Alibaba, it is a case of advancement in robotics and android. Amazon has deployed its Kiva robots to their selected warehouses. According to the Deutsche Bank, the move by Amazon created savings of at least $20 million. The bank predicts that Amazon can save at least $800 million if they increase the deployment of their Kiva robots in all of their warehouses.

Easy Payment Processing

If there’s something that makes e-commerce very enticing to the consumers is the issue if of processing payments by the buyers. It is either too expensive or too hard to incorporate a payment system, capable of processing all the orders all over the world. However, for the past few years, the creation and adaptation of alternative payment systems like electronic wallet or e-wallet and gift cards have made everything very easy.

( Click here to know more about different kinds of payment processing or method. )

With the entry of other payment solutions like crypto-currencies, we might see the elimination of e-commerce’s payment limitations. The ability to pay through certain blockchains will eliminate the middlemen, allowing businesses and customers alike to have more control with their business. They can use these technologies to bill the buyers directly, making the payment process more accessible and more efficient, expediting the time it takes for the seller to receive the payment from the buyer.

 

E-commerce has come a long way since it started in the late 70’s. During that time, e-commerce is an almost nonexistent business model. But today, it is one of the most frequent business practices used in this modern era. Because of advanced technology like virtual reality, augmented reality, biometrics, and artificial intelligence, e-commerce will only continue to thrive, grow and improve.

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