SEO or Search Engine Optimization can be challenging for many companies and businesses. Even if you employ SEO professionals or agencies, who have experience in doing Search Engine Optimization campaigns, search engines like Google, regularly change their algorithm and keeping everyone in the dark about the factors that can affect site rankings.
So, before you search for the best SEO company online, you need to make sure you know everything about SEO, to avoid being duped by fraudulent Search Engine Optimization “experts.” Here are some common lies you have to watch out for.
“I know search engine algorithms”
The only people that know how the Google algorithm works are the people working at Google, their programmers to be specific. Google has at least a hundred ranking factors when talking about Search Engine Optimization, and there is no way one person can know or master every last one of them (maybe, just maybe, programmers from Google knows them all. That’s their job, after all).
Google always gives tips here and there, but it is up to Search Engine Optimization professionals to figure out the rest by researching what affects site ranking, and of course, you need to do trial and error to know which one is effective and which one is not.
Also, you need to remember that Google is always adjusting and updating their algorithm, so you always to check whether the techniques you have learned is still useful in making your site get a higher ranking. Google’s RankBrain, their new ranking factor AI or artificial intelligence, that was implemented last year.
People didn’t know that the AI was already in effect a few months before they told the public about it. Search Engine Optimization professionals did not have a clue about it, and it is now considered as one of the top-ranking factors of Google.
“I can help any business or industry rank higher in search engines.”
Understanding what the consumer’s intent is one of the essential characteristics of a successful and effective Search Engine Optimization campaign. It will vary from industry to industry. An effective Search Engine Optimization campaign should have a good insight into your niche as well as what your viewer’s needs if the professionals you hire are going to help your website rank for the most relevant search terms.
Unless you can spend a lot of money for a Search Engine Optimization campaign, a successful SEO professional needs to identify long tail keywords are most active and focus on them. Finding these keywords requires industry experience, knowledge, and luck.
“Search Engine Optimization is all you need”
Search Engine Optimization is what most website owners should take advantage of if you want to have a successful business. In today’s digital age, it is one of the most effective ways to attract customers and reach out to them. Most successful companies and businesses use a combination of channels like content marketing, advertising, and social media marketing.
Research shows that these three works perfectly well when used in a Search Engine Optimization campaign together. For example, creating quality and unique content is an excellent way to improve Search Engine Optimization.
SEO professionals who use PPC or pay-per-click advertisements can use the date they gathered using keyword research, to inform their Search Engine Optimization efforts as well as see if their CTR or click-through-rates are getting a lift in organic searches.
(Want to know more about PPC? Visit https://en.wikipedia.org/wiki/Pay-per-click.)
“More links, higher rank.”
Google has been penalizing websites that use unnatural linking methods, but let’s face it, backlinks are still a big thing when it comes to Search Engine Optimization. But today, Google is keeping a close eye on what links are being pointed at your site.
If you are working with a Search Engine Optimization professional, make sure that they understand that you need to garner high quality, legitimate and high authority backlinks. You need to ask for specifics about how they will do link building.
Those SEO professionals who still think that “the more link you create, the better” could end up hurting your business or your website that help you achieve good search engine rankings. You need to stay away from “experts” who don’t know how the latest Google algorithm works.