Importance of SEO in 2019: Trends that can Make Big Changes in Digital Marketing

We are days into the new year, and because of that, a lot of Search Engine Optimization experts are locking in their digital goals and strategies for next year. The question of how business and website owners always ask important SEO in every business.

How Search Engine Optimization Optimization can help them achieve their goals. It helps them decide whether to invest in it or not, in the coming years. The answer to that question is a resounding “YES, more than last year.” When given proper attention, organic channels can be a good weapon for your digital marketing.

If you want to know more about SEO, you can visit https://en.wikipedia.org/wiki/Search_engine_optimization for more information.

A lot of business realizes its real potential. As SEO becomes more known to companies, the more they will decide that it is beneficial for their companies to invest in it, year after year. It will increase the importance of SEO in 2019, as well as legitimizing it as an excellent tool to drive ROI to their websites or businesses.

Every year we’re seen search engines like Google improve their algorithm and push website owners to the brink of insanity. This year Google will continue to push the limits of SEO to new directions that previously do not have anything to do with Search Engine Optimization.

How Important SEO in 2019?

It will be more important compared to last year. SEO or Search Engine Optimization is a marketing strategy that continues to evolve, innovate and grow. More importantly, SEO continues to influence and invade other platform or channels.

What these experts need to know year after year is that, the factor used are the driving force behind its innovation and growth. Each of these factors is different from each other. However, knowing these factors is equally important as executing your strategy throughout the year.

SEO and web developing websites that offer digital marketing services like kttp.com, are trying to decode how the Google algorithm works, and how they can use it to their advantage. Below are some of the trends behind the reason why SEO will be important in 2019.

Google prefers quality over quantity

For the past several years, Google has made many algorithm updates. While most experts believe that these updates are not that significant in your day to day digital marketing, how Google refers to these updates is worth taking note. Every update made by Google is a quality update.

They have been pushing for this idea since 2016. As of the moment, we do not see any named algorithm updates like Panda and Penguin, but instead, Google is pushing for “quality over quantity” message every few weeks. It impacts how digital marketing is done because instead of focusing on your website as a whole, you need to focus on a specific aspect of your site to rank higher.

You need to take this message seriously because it will just grow stronger throughout 2019 and beyond. SEO experts who continue to look for reasons why the shift in the algorithm caused an increase or decrease in their site’s traffic are missing the point and wasting significant time, time that they should spend on making their website better.

Search Engine Optimization is becoming an important factor in digital marketing every year. People who spend time in increasing their site’s quality, as well as experience, will greatly benefit from this.

Click here if you want to know Google algorithm cheat sheet.

Focus on More Experience-Centric Web

Next year, we are going to see the start of something big regarding digital marketing. We will see more emphasis on experience-centric web, and search engine like Google is at the forefront of this revolution. As user trends toward a more informative and immersive web, a lot of companies are embracing new technologies like AMP and PWAs, to provide experience.

For many years, the idea that most users have the attention span of a 5-year old child has been declining, and most companies already accepted it; thus, contents like videos have become much shorter and been broken up into small pieces. Because of this, materials have become a lot shallower for online users.

Interestingly enough, we started to see this trend in 2017 and started to demand more education and information before being rewarded with a conversion. Most of it can be attributed to the more cost-conscious consumers who are more protective when it comes to their money spending and wants to feel more connected to the products and brands they want to buy.

With that in mind, the best way to connect with your consumers effectively is to create a web experience the can attract them to immerse in your brand or your product.

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